An encounter with being "agencied" prompted a deeper exploration into aligning brand with culture, emphasizing the essential integration between the two. Trust emerges as crucial, underlining the necessity of maintaining cohesion between brand and culture for sustained organizational success.
In a recent conversation, I engaged with a CEO who shared their experience of feeling overwhelmed by the imposition of an external "brand process" by an agency, a phenomenon they termed as being "agencied." This encounter sparked a profound reflection on the alignment between brand and culture, as the CEO emphasized the importance of delving into the essence of their organization rather than adhering to superficial branding exercises. This resonated deeply, highlighting the intrinsic connection between brand and every facet of a company's operations. The imperative of ensuring this alignment was underscored, as fragmentation between brand, culture, and business strategy can undermine long-term viability. Trust emerged as pivotal, emphasizing the necessity of consistent delivery and fulfillment of promises to sustain customer loyalty and employee engagement.